TRAINING ONLINE RICHARD BRUNDAGE SEMINAR – CENTER FOR ADVANCED MEDIA – CRISIS MANAGEMENT & COMMUNICATIONS
TRAINING ONLINE RICHARD BRUNDAGE SEMINAR – CENTER FOR ADVANCED MEDIA – CRISIS MANAGEMENT & COMMUNICATIONS
DESKRISPSI TRAINING WEBINAR RICHARD BRUNDAGE SEMINAR – PUSAT MEDIA LANJUTAN – MANAJEMEN KRISIS & KOMUNIKASI
Komunikasi manajemen krisis adalah bagian seni, bagian ilmu. Beberapa komunikasi manajemen krisis hanya memiliki juru bicara perusahaan yang memiliki naluri untuk mengatakan hal yang benar dengan cara yang benar kepada orang yang tepat pada waktu yang tepat.
Tapi insting harus diasah. Faktanya, komunikator yang benar-benar brilianlah yang harus menjadi orang pertama yang dilatih ketika krisis terjadi. Komunikasi manajemen krisis yang cerdas tidak pernah menganggap remeh, bahkan di hadapan orang jenius.
Ilmu komunikasi manajemen krisis membawa seni komunikasi manajemen krisis ke tingkat berikutnya. Komunikasi manajemen krisis melembagakan praktik terbaik. Ini menyiapkan praktik terbaik untuk implementasi dan menyempurnakan masing-masing agar sesuai dengan keadaan.
Menimbang cukup kompleknya materi pelatihan Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications ini bagi peserta, dibutuhkan training provider yang berpengalaman di bidangnya agar tidak membuat peserta tidak menjadi cepat bosan dan jenuh dalam mendalami bidang teknik ini.
TUJUAN TRAINING CRISIS MANAGEMENT CULTURE IN YOUR ORGANIZATION UNTUK PRAKERJA
Dengan mengikuti pelatihan Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications Peserta dapat berbagi pengetahuan / sharing knowledge mengenai Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications dengan peserta dari perusahaan lain yang bergerak di bidang Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications
MATERI pelatihan Richard Brundage Seminar – Pusat Media Lanjutan – Manajemen Krisis & Komunikasi online Zoom
Day 1
Section 1 – The Foundation of Good Communication Techniques
* Crisis Communications Management Principles
* Selecting the Crisis Communications Management Team
* Preparing and conducting an internal Crisis Management Audit
* Developing the Crisis Management Culture in your organization
Section 2 – Connecting with the Audience using the Media
* How to capture 87% of your audience in the first 5 seconds
* Themes and bridging techniques to ensure that your agenda is heard
* Exercises that create image and impressions
* How to humanize your organization in any situation
* The 4 Instant Lessons of a media interview or speech
* The reporter’s agenda versus yours
* How to handle confrontational interviews or audience questions
* The 6 “C’s” of professional media responding
* The two leading character traits viewers look for in a respondent
* Pre-interview techniques to ensure a good media sound bite
* The “Cardinal Rules of Crisis Communications”
Section 3 – Techniques to ensure your Message Gets Across
* Fact Sheets: How to write them and make sure they are used
* Writing for the “ears” as well as for the “eyes”
* How to make sure your message is clearly understood
* How to provide balance to the story – every time
* How never to be taken “out of context” again – in print, radio & television
* The magic “12-second window” and how it works for you
Section 4 – The Backroom Pass: Inside the Newsroom
* Differences between radio, television and print interviews
* Creating your “image”: how and when to do it
* Practice makes perfect” exercises for the executives
* 40 techniques for improving your performance in any media or public appearance
* Body language techniques used by the pros
* A look at how newsrooms operate and how decisions are made
Section 5 – Practice makes Perfect
* Case study preparation – theme development
* On Camera exercises
* Playbacks and critiques
Day 2
Crisis Management
* Crisis Defined
* Types of Crises
* Elements of Effective Crisis Response – operations, management & communications response
* Crisis Vulnerability Audit – levels of classification; operational and non-operational scenarios
* The Crisis Management Team – principal, support and specialist functions
* The War Room
* Call out and alert procedures
Section 1 – Crisis Communications
* Communication Characteristics of a Crisis
* Strategic Crisis Communications
* Crisis Communications Policies & Principles
* Court of Law vs. Court of Public Opinion
* Communicating with Stakeholders – victims, employees, business partners, local community, regulatory agencies, etc
* Operationalizing Crisis Communications
+ Crisis Communications Team – various models
+ Media Response Team – onsite and offsite
+ Tapping external agencies & suppliers
+ Crisis Communications War Room
+ Communications Grab Bag
* Crisis Communications Handbook
+ Policies & Procedures
+ Organization – CMT and CCT
+ Logistics
+ Emergency Contact List & Media Directory
+ Holding Statement
+ Fact Sheet
+ Q&As
+ Communication Do’s & Don’t’s
+ Building Trust in Times of Peace: Local Stakeholder Dialogue
Section 1 – Case Study Analysis
* Presentations and viewing of case studies in the Philippines, Asia and the world
* Handling the Difficult Ones
* Tips and secrets on how to handle international media and investigative journalists
* Q&A about participants’ challenges in dealing with the media
Section 3 – Roll the Tape: The News Conference
* How to conduct a news conference including: preparing the “opening statement” and fielding questions from reporters
* Preparation of news conference opening statements by teams with “theme development”
* Presentation of news conference by workshop participants
Section 4 – “Surviving in an age of Instant News” – The Internet.
Studi Kasus / Praktek pemecahan masalah Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications
METODE pelatihan Crisis Management Culture in your organization online Zoom
Metode Training Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications dapat menggunakan fasilitas training zoom atau training online, dan bisa juga training offline atau training tatap muka.
INSTRUKTUR pelatihan Communications Management online Zoom
Instruktur yang mengajar pelatihan Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications ini adalah instruktur yang berkompeten di bidang Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications baik dari kalangan akademisi maupun praktisi.
PESERTA
Peserta yang dapat mengikuti training Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications ini adalah staff sdm atau karyawan yang ingin mendalami bidang Richard Brundage Seminar – Center for Advanced Media – Crisis Management & Communications .
Karena kompleksnya pelatihan ini, maka dibutuhkan pendalaman yang lebih komprehensif melalui sebuah training. Dan menjadi sebuah kebutuhan akan training provider yang berpengalaman di bidangnya agar tidak membuat peserta menjadi cepat bosan dan jenuh dalam mendalami bidang teknik ini.
Jadwal Pelatihan tahun 2023
Batch 1 : 17 – 18 Januari 2023 | 26 – 27 Januari 2023
Batch 2 : 9 – 10 Februari 2023 | 21 – 22 Februari 2023
Batch 3 : 8 – 9 Maret 2023 | 16 – 17 Maret 2023
Batch 4 : 12 – 13 April 2023 | 20 – 21 April 2023
Batch 5 : 10 – 11 Mei 2023 | 25 – 26 Mei 2023
Batch 6 : 7 – 8 Juni 2023 | 22 – 23 Juni 2023
Batch 7 : 11 – 12 Juli 2023 | 27 – 28 Juli 2023
Batch 8 : 10 – 11 Agustus 2023 | 23 – 24 Agustus 2023
Batch 9 : 6 – 7 September 2023 | 21 – 22 September 2023
Batch 10 : 11 – 12 Oktober 2023 | 26 – 27 Oktober 2023
Batch 11 : 9 – 10 November 2023 | 21 – 22 November 2023
Batch 12 : 6 – 7 Desember 2023 | 21 – 22 Desember 2023
Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta
Lokasi Pelatihan
Yogyakarta, Hotel Dafam Seturan.
Jakarta, Hotel Amaris Kemang.
Bandung, Hotel Amaris Setiabudhi.
Bali, Hotel Quest Kuta.
Lombok, Hotel Jayakarta.
Catatan
Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
Untuk biaya dan jadwal training harap menghubungi marketing kembali
Investasi training
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas training:
Free Penjemputan dari bandara ke hotel*.
Modul / Handout.
Flashdisk*.
Certificate of attendance.
FREE Bag or bagpacker.
